Alloresto.fr wins Best Video at Paris E-Marketing AwardsBy Philip, January 31, 2013 11:03 am
The French division of JUST EAT, alloresto.fr, has won Best Video at Paris’ 2013 E-Marketing awards, one of the two major e-marketing tradeshows in France.
The awards celebrate and acknowledge innovation in digital marketing in 9 distinct categories, including Best Mobile App, Best Technological Innovation and Best Social Strategy. Alloresto.fr submitted entries in both the Video and Customer Loyalty categories.
There were 155 companies entering the awards in total, with over 20 entries in the video category alone. Alongside alloresto.fr, the other finalists in the video category were Orange and PMU.fr. However, it was alloresto.fr’s unique video campaign that proved to be successful.
The judging panel was composed of e-marketing professionals from a host of marketing backgrounds, including Peugeot, Orange, and l’Occitane.
The Katsuni campaign was produced by the alloresto.fr team in October, and has since achieved over 11.2 million views on YouTube and DailyMotion. The campaign received an unexpected boost in the form of an extra 500,000 free views when one of the two videos in the campaign was actually banned by French authorities. The campaign is available to view on alloresto.fr’s YouTube page.
Click here for more information about the awards.