Just-Eat


The History of Just-Eat is the story of venturing into the unexplored

Just-Eat’s mission is to make consumers’ and restaurants lives easier by enabling hungry surfers to “Order Takeaway. The Smart Way.” At the end of 2009 Just-Eat Group operates in 8 countries, has 8,000+ restaurants online and, every month, over 1.5m takeaway meals are bought through our sites.

The idea that led to Just-Eat came from Christian Frismodt, who while working for Coca-Cola Denmark in 1998 saw the opportunity to facilitate takeaway ordering via the internet. Shortly before the launch of the service on 1. August 2001 Just-Eat merged with another Danish company called FoodZoom which were pursuing a similar concept. In 2002 the original Just-Eat founders were bought out, and the FoodZoom team led by Jesper Buch took charge of the company.

In 2005 the SM Trust bought a majority share in Just-Eat and helped to drive international development.

Just-Eat.co.uk launched in the UK in March 2006 and has rapidly become the UK market leader, growing at an unprecedented rate.

In the autumn of 2007 Just-Eat partnered with the Dutch company Hapgids to form Just-Eat.nl.

In spring 2008, CEO and co-founder Jesper Buch decided that it was time for him to enter a new phase of his life, and he moved to Spain to work as an angel investor.

Launches in 2008 in Sweden and Ireland saw Just-Eat further expand its territories whilst the scale and potential of the UK market meant that in 2008 the Group HQ moved from Denmark to the new Just-Eat offices in London.

Klaus Nyengaard joined Just-Eat in summer 2008 as the new CEO responsible for taking the ambitions of Just-Eat to the next stage. This ambition led to a successful £10.5m fundraising in July 2009 led by Index Ventures and representing the largest investment ever in online takeaway.

2009 has seen further expansion within both new and existing territories. Just-Eat Belgium was launched in May 2009, Just-Eat Canada in August 2009 and Just-Eat Norway in November 2009, further cementing Just-Eat’s international leadership. In Sweden Just-Eat .se merged with two other online takeaway businesses to form a dominant player OnlinePizza AB.

Just-Eat is controlled by Index Ventures and the SM Trust with other investors including management, Venrex and a number of private individuals.



World Meeting – May 2010

World Meeting – January 2010

World Meeting – September 2009

World Meeting – January 2009

Experienced Executive Team committed to adding value to both restaurants-owners and end-users

Just-Eat strives to maintain an experienced but also diverse executive team. The varied backgrounds from marketing, sales and operational environments create the basis for fruitful discussions and creative problem solving.

Klaus Randel Nyengaard,
Group CEO

Klaus Randel Nyengaard
Klaus initially worked as a consultant for McKinsey & Co. until he in 1997 decided to bet his future career on digital media. Since then Klaus has worked in various senior management roles throughout Europe for Schibsted ASA and JP/Politikens Hus. In between these engagements, Klaus had an encounter with mobile software applications when he co-founded Mobli, Inc. Klaus holds a Master of Economics & Business from Aarhus University, Denmark, and has also studied at Cranfield School of Management, UK.

Favourite take-away menu: Butter chicken
Frequency of take-away ordering: Twice a month
Joined Just-Eat: June 2008
Why did I join: Great opportunity to participate in building a truly international success story
First e-commerce transaction: 1997 (books)
Klaus’ blog: www.klausnyengaard.com

Mike Wroe FCA,
Group CFO

Mike Wroe
Mike trained as an accountant with Deloitte and Touche before leaving the accountancy profession in 1994 to be part of building businesses rather than advising them. After six years of leading finance teams in various services businesses, Mike got bitten by the Tech bug. In 2001 he led the IPO of Innovision R&T plc, a leading RFID chip design group and remained with the business until 2006. On leaving Innovison he joined Telecoms Software business Nexagent which was sold to EDS in 2008 giving Mike the opportunity to then join Just-Eat. Mike has a Joint Honours Degree in Chemistry and Management from The University of Nottingham.

Favourite take-away menu: Crispy Aromatic Duck
Frequency of take-away ordering: Twice a month or more often if the kids get their way.
Joined Just-Eat: October 2008
Why did I join: To be part of a great team with huge ambitions
First e-commerce transaction: 2002 for screws!

Rasmus Wolff,
Group CDO

Rasmus Wolff
Rasmus has been mixing his interest in business and technology since launching his first website in 1996. He has held senior management positions in the digital divisions of media companies TV 2 and JP / Politikens Hus. And he has extensive international experience from serving with telecom operator and from his work as advisor for telcos around the world. Much of Rasmus career has been focused on developing successful new businesses based on partnerships between companies. Rasmus has studied with Copenhagen Business School and Stern School of Business (NYU). He holds a B.Sc. in International Business and an M.Sc. in Information Technology. Rasmus lives in UK and works internationally.

Favourite take-away menu: Burger please add bacon and plenty of guacamole
Frequency of take-away ordering: Once per month
Joined Just-Eat: November 2008
Why did I join: Unique challenge to grow a global internet business
First e-commerce transaction: 1998 (32mb ram at just £400)

Carlos Morgado,
Group CTO

Carlos Morgado
Carlos joined Just-Eat in July 2009 to head the Group’s Technology function. After university, Carlos worked in the a number of startups during the heady days of the early 90’s, where he married his experience of the internet and mainframe technologies to bring to the executive desktop unique web research tools. He then spent a number of years at AOL, growing the Technology team from a maintenance role to become an integral part of the business; delivering and operating B2C and B2B applications. Over the subsequent couple of years he consulted for a number of companies in the social media, mobile, and online dating spaces until the day Just-Eat walked into his life.

Favourite take-away menu: Frango assado na brasa (BBQ chicken)
Frequency of take-away ordering: Twice a month
Joined Just-Eat: July 2009
Why did I join: To be part of building the biggest food delivery business in the world
First e-commerce transaction: 1994 (chips; made out of silicon not potato)

Matt Braddy,
Group CMO

Matt Braddy
Matt Joined Just-Eat in July 2009 to give a new perspective to the ambitious marketing objective of the company. He has ten year experience with online marketing: eCRM, online brand marketing strategy, paid search, natural search, social networks and customer service management. He has previously worked at some of the UK’s top online companies such as toptable.co.uk, FT.com and gameplay.com

Favourite take-away menu: Thai
Frequency of take-away ordering: Weekly
Joined Just-Eat: July 2009
Why did I join: I was kidnapped by Klaus!
First e-commerce transaction: 1998 – Amiga video games

David Buttress,
Managing Director UK

Carlos Morgado
David has an honors degree in Law & Business and started his career with Coca-Cola Enterprises at the start of 1998. During his time at Coke he had a variety of senior sales roles before moving into the internet world with Just-Eat. He won the prestigious Account Manager of the Year award when he was managing the key national restaurant customers in the UK for Coke.

Favourite take-away menu: anything ordered online not on the phone!
Frequency of take-away ordering: Once per week
Joined Just-Eat: March 2006
Why did I join: Great concept, great people and a great place to see how exciting the internet can be in the next few years.
First e-commerce transaction: 1999 concert tickets (Oasis, great gig).
Davids blog: www.davidbuttress.com


Country Managers

Morten Larsen,
Managing Director Denmark

Morten Larsen
Managing director of Just-Eat.dk. Morten started his career at Den Blå Avis, in 1996. No more than 5 years later, Morten was promoted to online sales and became product manager at dba.dk. Morten has been working with both online sales and marketing since 1996 and he can therefore considered one of the Danish pioneers of the online world. Morten is currently responsible for the management and development of Just-Eat’s activities throughout Scandinavia.

Favourite take-away menu: Love pizza
Frequency of take-away ordering: Twice a month
Joined Just-Eat: September 2005
Why did I join: I could see this concept would be huge and would like to be a part of that succes
First e-commerce transaction: 1997 access to online marketplace
Mortens blog (in Danish): www.mortenlarsen.net

Laurens Groenendijk,
Managing Director Benelux

Laurens Groenendijk

Laurens has a BA in commercial economics. After an internship in South Africa, he started a publishing company together with stock-exchange rated company Wegener NV. The concept, called HapGids, was finalist in the “Shell Young Business Award”. In 2003 he started BiteGuide Ltd and BiteGuide Gmbh which, together with Hapgids, became part of Just-Eat in 2007. Laurens has vast knowledge of the takeaway market in Europe and his specialty is combining sales-strategy with great ideas.

Favourite take-away menu: Roti, typical Surinam food
Frequency of take-away ordering: Every time we work late, almost every evening
Joined Just-Eat: June 2007
Why did I join: When Just-Eat contacted me (us) we were impressed by the professionalism and great technology behind the JCT-box.
First-e-commerce transaction: Bought a subscription of a magazine on the internet

James Galvin,
Managing Director Ireland

James Galvin
James left school at 16 to work for his beloved Millwall FC where he was the first ever ‘Zampa The Lion’. At 17 he had his own page in the club programme, and by 18 he was building his first websites. Reporting directly into Theo Paphitis he built the first ever websites for Millwall, Ryman, La Senza and Contessa. In 2000 he joined Kitbag.com as a designer. In 2001 he co-founded one of the UK’s first ever digital agencies focused on RoI. Over the next 7 years he developed his all round online marketing skills in the digital agency world. In 2008 he left London and headed back to his native Ireland where Just-Eat eventually found him and gave him a new home.

Favourite take-away menu: Tandoori Mixed Grill
Frequency of take-away ordering: Twice a month
Why Did I join (Just-eat): The potential the business has both in Ireland and globally to become huge
First e-commerce transaction: 16mb Creative Labs MP3 player in 1998. It held an album’s worth of MP3’s.

David Power,
Managing Director Canada

David Power
David leads the Just-Eat.ca team in North America. He joins Just Eat as a leading Management Consultant with a focus on new business development in national and international markets.
Prior to joining Just Eat, David was a Senior Project Manager at one of the top four management and technology consulting firms in the world. David is a welcome addition to the growing Just Eat Family.
David holds a Bachelor of Commerce Degree (Management Information Systems) from Memorial University of Newfoundland.

Favourite Takeout Menu: Sushi
Frequency of Takeaway Ordering: Once per week
Joined Just Eat: July 2009
Why Did I join: Be part of a great success story and help replicate that success in the North American Market
First e-commerce transaction: Bruce Springsteen CD on EBAY :)
David’s Blog: pages.just-eat.ca

Mathieu Van Steenberge,
Country Manager Belgium

Mathieu Van Steenberge
Mathieu started his career in 2004 at Telenet, a Belgian telecom company. In his first role he was responsible for coaching and supervising teams in the customer care department. Since 2007, Mathieu is an university certified quality manager. After 3 years of customer service he moved to the online marketing department of Telenet where he was product manager during 2 years for the gaming website 9lives.be and later in 2008 contributed to laying the foundations of a new media company T.Vgas. In his last role at Telenet, he was rewarded for his efforts with the Telenet Creativity Award. When in 2009 Just-Eat came on his radar, he didn’t doubt a second and took the opportunity to make Just-Eat the reference in online food ordering in Belgium. In 2010 his team won the “Golden Spikes Award” for fastest growing country. Mathieu is always looking for that extra mile where he and his team can and will make the difference.

Favourite take-away menu: King Pizza Chilli Mexican
Frequency of take-away ordering: Once a week! How do you think Belgium is growing that fast?
Why Did I join (Just-eat): I think starting up Just-Eat In Belgium is a once in a lifetime opportunity?!
First e-commerce transaction: Must be in 2003 that I bought an Ipod 40 GB 3rd generation on ebay

Lars Ove Ødegård,
Country Manager Norway

Lars Ove Ødegård
Started Just-Eat.no with launch the 30 November 2009.
He has over 10 years of experience of online marketing, sales and management. He has previously worked at well known Norwegian companies like SpaceWorld and online companies such as yaTack.com and Elprice.

Favourite take-away menu: A real hot pepperoni pizza with jalapenos.
Frequency of take-away ordering: Once a week
Why Did I join (Just-eat): A fantastic opportunity to be a part of the Just-Eat concept and grow this in Norway.
First e-commerce transaction: 1998, lots of computer parts to build my own desktop PC. It died 2 months later. ;)


Key International Staff

Giorgio Ponticelli,
Group Operations Director

Giorgio Ponticelli
Working closely with the executive team is the company’s Head of international implementation.
Giorgio has a BA in Communication Science from Italy’s prestigious IULM University and an MA in International Marketing Management in London. His passion for foreign cultures & business brings him to Just-Eat. He has worked on several projects within Just-Eat, more recently the launch of Just-Eat Sweden and the launch and management of Just-Eat Ireland (until Dec.’08). Furthermore Giorgio is a well known name in the dance music business where he has worked for about 10 years producing a few club hits and performing at international level.

Favourite take-away menu: Pizza (I’m Italian after all!)
Frequency of take-away ordering: once a week
Joined Just-Eat: August 2007
Why did I join: Great opportunity to help an amazingly forward-thinking organisation build an international success.
First e-commerce transaction: 2002 – some records!

Innes Ferguson,
Head of development

Innes Ferguson
Innes joined Just-Eat in September 2009 as Head of Development. Innes has worked in software engineering for over two decades as developer, architect and, most recently, as development manager. He started his career in telecommunications and, after a stint in research and academia, worked in a number of domains including digital libraries, internet search, capital markets, knowledge management, internet service provision and online buzz analysis. Innes has a BSc in Computer Science (Edinburgh) and a PhD in Artificial Intelligence (Cambridge).

Favourite take-away menu: I love King Prawn Pathia
Frequency of take-away ordering: Weekly
Joined Just-Eat: September 2009
Why did I join: A chance to work with an excellent team and to help grow this great business
First e-commerce transaction: 1996 – a DVD of a Spaghetti western movie, which I appeared in!

Rune Risom,
Head of Consulting

Rune Risom
Rune has been involved in the online world since 1996, with a background in programming and designing websites. Over the last years his focus has shifted towards product development, analysis, and web technologies. Rune has been with Just-Eat almost since the very beginning, having occupied several positions within the growing organization. Much of his knowledge of the online marketplace comes through a deep passion for new technologies and how to utilize these in a commercial environment. Through his career he has worked extensively with website development and management, usability, SEM and customer service management. Rune holds a degree in Multimedia Design from Midtjysk IT-Akademi.

Favourite take-away menu: Pepperoni Pizza
Frequency of take-away ordering: Once a week
Joined Just-Eat: June 2002
Why did I join: A chance to help build a truly great idea into a great business
First e-commerce transaction: 1997 (a new desktop at the bargain price of just £1200)
Rune’s blog: www.kwigger.com


Shareholder Representatives

Index Ventures
Index Ventures is a leading European venture capital firm active in technology venture investing since 1996. The firm is dedicated to helping top entrepreneurial teams in the Information Technology and Life Science sectors build their companies into market defining global leaders. The firm has offices in Geneva, London and Jersey and focuses on investments from seed through growth stage companies. Recent exits include Skype (the pioneering communications company acquired by eBay); MySQL (the world’s most popular open source database recently acquired by Sun), Last.fm (the world’s largest social music platform, recently acquired by CBS) and BioXell (BIOX, floated on the SWX in 2007).
For more information, please visit www.indexventures.com.
SM Trust
SM Trust invests in various IT related companies. Portfolio companies include web hosting company UK2Group.com and the avatar based poker site PKR.com
Venrex
Venrex is a London based private investment firm which backs potentially high growth businesses including start ups and growing companies with up to 200 employees. The portfolio includes companies such as the high-end fashion jewelry e-commerce site AstleyClarke.com the online apparel market place Peerius.
Other owners
The other owners include various private investors, management, Jesper Buch (co-founder and former CEO) and Carsten Mikkelsen (original angel investor).