JUST EAT adds innovative collection technology with the acquisition of Orogo

Jul 2014
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Category: Corporate News
15 July 2014

JUST EAT has acquired London-based online takeaway service Orogo, further enhancing its consumer offering.

Orogo is an innovative collection only app, which enables customers to order and pay for their lunch in advance and collect at their convenience, from some of central London’s most popular restaurants – without the need to queue. Once ordered online, the customer can then collect their food from the store within a matter of minutes.

The company was set up by Christoph Lippuner and Mikael Landau, who wanted to provide a solution to busy lunch-time queues in London. Christoph and Mikael will continue to run the business independently and, with additional investment from JUST EAT, will be instrumental in driving its future growth and expansion.

Orogo is a great solution to improve the experience for customers and drive increased business for the restaurant owner. It increases customer loyalty for the restaurant, with exceptionally high re-order rates, speeds up order processing, and makes getting lunch quick and convenient for the customer. Queues lead to lost custom, and Orogo is an ideal product to avoid customers going elsewhere to get their food.

Graham Corfield (@corfers), UK Managing Director of JUST EAT, said “This deal enhances our collection offering and Orogo will enable us to provide an even better service to our takeaway restaurant partners and customers, further cementing our clear leadership position in the UK. We have been hugely impressed by Christoph and Mikael’s forward thinking, innovative approach, and they will bring great value to the JUST EAT group. This move is part of our wider strategy to innovate and drive further significant growth into the takeaway restaurant sector.”

Orogo co-founder and CEO Christoph Lippuner said “We’re very excited to be working with JUST EAT. Orogo has been growing extremely fast thanks to our great restaurant partners and the strong focus we place on user experience. This new partnership with JUST EAT will further strengthen our position as a growing London start-up and provide us with expertise from the leading player in the online takeaway sector.”

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