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2016: The Year of Online Food Delivery

Brits Love Affair with food continues, as Just Eat serves up another strong year

The UK’s food delivery market grew to more than £6 billion for the first time in 2016. Brits made a total of 88.1 million takeaway orders through Just Eat last year, while the number of restaurants on Just Eat’s platform across the country grew to 27,600.

Graham Corfield, UK Managing Director at Just Eat said:

“Brits embraced online food delivery in 2016, ordering a greater breadth of cuisines and on more occasions throughout the week. Technology developments have made food discovery more exciting. In 2016, we delivered the world’s first takeaway by a self-driving robot and Just Eat became the first five star rated iOS food delivery app. Thanks to collaborations with leaders in social media, augmented reality, gaming and virtual reality, consumers will see us continue to push boundaries in 2017.”

Graham continued:

“In 2016 we took an important step forward in our journey to create the world’s greatest food community. We used our scale to deliver more cuisine choices to more customers. We delivered more orders than ever before to our restaurants, an average of 3,000 per restaurant, and kicked off 2017 with a record breaking New Year’s Day that saw 40 orders a second at peak times.”

As Just Eat announced its full year results for 2016 and reflected on the takeaway tastes of the nation it noted a rise in orders of desserts and breakfast dishes, now Just Eat’s fastest growing categories in the UK. The most expensive single item ordered last year was Qauo – a Middle Eastern dish consisting of a whole steamed lamb – which came in at £250.

But sometimes only pizza will do. Italian food remained the nation’s firm favourite last year. If the total number of pizzas ordered through Just Eat in 2016 were laid edge-to-edge, it would stretch all the way from London to Detroit. Chinese and Indian dishes also remain popular, at second and third place respectively, with Chicken Chow Mein our favourite Chinese dish, and Chicken Korma our favourite Indian.

The stats were revealed as Just Eat said that it processed on average 4.3 orders per second globally in 2016. Its global revenues grew by 52% to £376 million, while profits almost doubled to £115 million.

Just Eat’s dedicated restaurant services team was launched in 2016 to help restaurants grow by securing a series of industry-leading deals with third-party suppliers. The company has unveiled exclusive partnerships with Booker, Global Payments, Sky, Funding Circle and Liberis – giving restaurants the opportunity to reduce costs and make their businesses even more profitable and competitive.

Jay Narengian, owner of Italian restaurants Pesantissimo and J Pizzeria e Cucina Italiana in Primose Hill, London, said:

"Partnering with Just Eat has given me an important online presence and with it access to more customers. But it has also enabled my business to benefit from practical, money saving deals. We have received thousands of pounds in cash back through the Booker programme, and we are pleased that Just Eat is continuing to secure new deals such as those on broadband and card payments. These are going to help restaurants like mine to realise huge savings."
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