The Evening Standard gets a taste for Just Eat's exotic cuisines
British takeaway choices are diversifying, with a whole host of new options from around the world hitting UK high streets
Showing support for the British Takeaway Awards, the London Evening Standard hit the streets to taste some of the most up and coming takeaway cuisines.
With the aim to celebrate the diverse range of cuisines that make up the fabric of our communities, the British Takeaway Awards has been up and down the nation to champion those great little places we all love laying claim to.
As the first ever multi-cuisine takeaway award, there has been keen interest in discovering Britain’s evolving tastes and, as the Evening Standard reported, the British have become ever more adventurous when ordering their Saturday night indulgences.
Considering that just forty years ago the industry consisted solely of fish and chips shops, or that throughout the 80s and 90s American inspired outlets selling burgers and fried chicken were dominating the market, it is incredibly refreshing, even exciting, to see the variety of new – and often healthier – options.
According to new research, the fastest growing cuisine is Kurdish, up 20-fold in the last year, closely followed by African and Mongolian dishes both up 12-fold in popularity.
Intrigued by such trends, Evening Standard journalists Lizzie Edmonds and Sophia Sleigh decided to sample some exotic delights from some of London’s best takeaways.
Their enthusiastic response to tasting plates such as cow’s foot confirms the quality and reasons for the growth in popularity of such cuisines.
As Graham Corfield, Managing Director at JUST EAT comments:
“Britain is unique in its adventurous appetite for different types of foods and tastes, and this research shows that it’s not just contestants on ‘I’m a Celeb’ that are eating these untraditional and unique food types. These takeaways add greatly to the cultural richness and wonderful diversity in our local high streets of this great country.”
On 9th November the British Takeaway Awards will take place at The Savoy in London, where 250 of the most celebrated names in British takeaway food will come together to applaud the success of Britain’s best independent takeaway businesses.