Just Eat accelerates drive to reduce plastic waste with expansion of seaweed sachet trial across London
- Just Eat expands trial of 100% compostable and biodegradable Ooho! Seaweed-based sauce sachets to 10 restaurants in London
- Move follows a successful first trial of the sauce sachets in Southend earlier this year
- Trial expected to stop approximately 40,000 plastic sauce sachets entering London-homes over eight weeks
As part of its commitment to tackle the impact of takeaways on plastic pollution, leading online global marketplace Just Eat has expanded its trial of Ooho! seaweed-based sauce sachets with ten restaurants across London.
In March, Just Eat announced a package of measures to reduce excess plastics used in UK takeaway deliveries. As part of this, the business partnered with sustainable packaging start-up Skipping Rocks Lab to invest in the research and development of innovative and practical alternatives for single use plastics.
Just Eat first teamed up with Skipping Rocks Lab to trial the sachets, which are fully compostable, at The Fat Pizza in Southend for six weeks over the summer. As part of the pilot, more than 6,000 servings of ketchup were provided in the seaweed based sauce sachets, receiving positive feedback from customers:
- 89% said they would like to see more of their takeaway sauces coming in the seaweed based sauce sachets.
- 83% found the sachets as easy as, or easier than, a normal sachet to use.
Just Eat is now expanding the trial with 10 restaurants across London for eight weeks to test the sachets, filled with ketchup, on a larger scale. The trial will also assess the feasibility of rolling out the sachets even more widely across its network.
The sachets are made from an alginate based material and degrade in approximately six weeks. They are opened just like normal sachets and can be thrown into the home compost, or otherwise the normal bin, to fully decompose.
Graham Corfield, UK Managing Director of Just Eat, said: “At Just Eat, we’re committed to tackling plastic pollution in the takeaway industry. We have already taken a number of measures to help reduce the amount of plastic used across the sector and drive environmentally-friendly behaviour across our network.
“We were delighted to see the first trial of seaweed based sauce sachets, receive excellent feedback. It is a great initiative and these sachets are fast emerging as an alternative to the traditional plastic packaging. We’re now looking forward to expanding this trial with some of our fantastic restaurant partners across London.
Pierre Paslier, Co-Founder, Skipping Rocks Lab, said: “We’re thrilled to be working in partnership with Just Eat to expand the trial of our Ooho! Seaweed sauce sachets. They are 100% plant based, naturally biodegradable and decompose within six weeks, making them a natural and sustainable alternative to single-use plastic packaging. As a sustainable packaging start-up, we’re passionate about finding credible alternatives to single use plastics and we’re excited to see these sauce sachets be used more widely across London.”
Other measures announced by Just Eat as part of its commitment to reduce plastic pollution across the UK takeaway sector include:
- Just Eat stopped selling single use plastics in its partner shop in March 2018.
- Trialling a pre-ticked box on its app and website to encourage customers to opt out of receiving Single use plastic items such as cutlery that they don’t need. By the end of this trial, 20% of users had requested reduced plastic in their takeaway order.
- Work with the Sustainable Restaurant Association to create and distribute a series of resources for restaurants to help them and their customers reduce plastic usage over time.
In addition to the trial, Just Eat and Skipping Rocks Lab have also secured government funding to help further develop their initiative to replace traditional plastic condiment sachets with the seaweed-based sauce sachets more widely across the industry.