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Just Eat and Cuki team up against food waste

CUKI SaveBag

Just Eat has teamed up with Cuki and Banco Alimentaire to launch #iononsprecoconSaveBag - a project to raise awareness of and help tackle food waste in Italy.

A recent survey on food waste conducted by Just Eat with its restaurant partners, reveals that whilst more than 50% of takeaways do enable customers to take home their leftovers after a meal, less than 50% of customers actually ask to do so.

Over 50% of restaurants report that leftover food contributes to unnecessary food waste in their business. The categories which form the bulk of food waste include fruit and vegetables (34%), ready to eat items like rolls and sandwiches, salads and other composite dishes (24%), followed by bread (20%), eggs and dairy products (8%) and meat and fish (7%).

The #iononsprecoconSaveBag project will see Just Eat encourage restaurants to tackle food waste by offering customers “Save Bags”.

The initiative, which is the latest strand of work under Ristorante Solidale, has kicked off with 50 restaurant partners in Milan, Turin and Rome, who are already involved in the food waste project. These restaurants have all been given Save Bags to encourage customers to take home any leftover food after their meal. Just Eat plans to expand the project across Italy by making the bags available to its 10,000 restaurant partners through its partner shop.

For every Save Bag a restaurant gives away to a customer to take home leftover food, Just Eat will donate 1 meal to Banco Alimentare, a charity which supports around 8,000 associations to provide care for over 1.5 million people in need.

All participants need to do is take a photo of their Save Bag and share it on Instagram using the hashtag #iononsprecoconsavebag and tag @justeat_it. Just Eat will also give customers a 15% discount on a home delivery order from their favourite restaurant for the first Save Bag they post.

Daniele Contini, Country Manager, Just Eat in Italy, said:

“The decision to work with two organisations like Cuki and Banco Alimentare reflects our determination to continue supporting the mission undertaken over two years ago with Ristorante Solidale, promoting new initiatives to tackle food waste with our restaurants and consumers, as well as helping those in need.”

Carlo Bertolino, Marketing Manager, Consumer Goods Division, Cuki, added:

"With Just Eat we have taken another important step in the fight against food waste. We are also helping to encourage good practice like taking home leftover food from restaurants. This habit, already standard practice in other countries, is still not the norm in Italy as people are embarrassed. Cuki has been engaging in social responsibility initiatives for some time now by offering its containers to protect, transport and conserve food in support of Banco Alimentare’s Siticibo project. In eight years, over 10 million portions of unconsumed food has been recovered from company, school and hospital canteens and distributed to charities that offer meals to the needy, as part of the Cuki Save the Food project .”

Andrea Giussani, president of Fondazione Banco Alimentare Onlus, said:

“We are really happy to be supported in our daily battle against food waste by Just Eat and Cuki. We think it’s vitally important to raise awareness on the issue with restaurant owners and consumers too, as they can become powerful allies. We hope that lots of people will join the initiative and put a smile on the faces of those in need.”

For more information on the project:

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