Just Eat announces major technology innovations
Just Eat today announced that it is preparing to launch an industry-first group ordering experience on Apple TV and its first smart TV app, initially with Amazon Fire TV.
The Apple TV app will sync seamlessly with any mobile phone connected to the same Wi-Fi network, so that friends in the same room can place a combined order via Just Eat from individual iPhone and iPad devices.
Just Eat is set to launch separate apps for other smart TVs within the next few months, which will streamline the group ordering experience and enhance reach and visibility for restaurant partners bringing their restaurants to the big screen.The company also unveiled an enhanced tool for restaurant partners, which will provide better data to restaurants and give them greater insights into their own operations.
The announcements were made at the Company’s Capital Markets Day for investors and analysts and coincide with them unveiling plans to increase the size of its product research and development team. The investment will also enable the R&D team to look further ahead and consider how developments in technology may influence the growth of the business and the industry in decades to come.
The initiatives are part of an existing pledge to invest £40m in marketing and technology in the UK this year. They will build on Just Eat’s existing technology platform, which was the first to adopt Apple Pay technology and already offers significant benefits to restaurant partners in helping them to manage their businesses.
Fernando Fanton, Chief Product and Technology Officer at Just Eat, said:
"The plans we’ve outlined today are all about ensuring Just Eat delivers a frictionless experience to customers, wherever they are. Working with brands like Apple, Amazon and others, we want our technology to become a permanent feature in our customers' living rooms, as well as in our restaurant partners' offices and kitchens.
“We are also delighted to be expanding our R&D team, which will continue to explore cutting-edge ways to bring the Just Eat experience to more of those everyday moments when people might be looking to order food – whether they're hosting a party, playing video games with a group of friends or watching a film with their family.”
David Buttress, Just Eat CEO, said:
“We have demonstrated today how we are constantly innovating to improve the Just Eat experience for consumers, as well as to deliver significant new benefits to our restaurant partners. These initiatives in technology and marketing will help ensure that we continue to extend our leadership in each of the markets where we operate, ensuring rapid growth and sustainable profitability for a long time to come.”