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Just Eat Ireland expands breakfast offering with famed national 'breakfast roll'


  • Famed national ‘breakfast roll’ now available for delivery as part of exciting extended breakfast menu
  • Ireland divided as ketchup wins battle of the sauces with 57% of the public vote
  • 82% of people more likely to eat breakfast if it was delivered straight to their door

According to a recent survey by Just Eat, the humble breakfast roll is the country’s preferred way to start the day, with the famed national favourite now available for delivery on Ireland’s leading food ordering and delivery app. Best served with all the trimmings, over 60% of those surveyed said they’d tap the app for the tasty bap, while just 23% admitted to flavouring it with brown sauce!

Freshly prepared and delivered in partnership with Ireland’s leading family owned forecourt and convenience retailer Maxol, this classic Irish cuisine is the latest addition to the expanding Just Eat breakfast offering, which also features popular eateries Angelina’s Deli, Chopped, Cocu, LEON, O’Briens and more. News of this delicious new menu is sure to delight customers, with 62% of those surveyed agreeing that breakfast was the most important meal of the day, while a massive 82% said they’d be more likely to eat a morning meal if it was delivered straight to their home or office door.

The survey also revealed that nearly 20% of workers checked their inbox before eating breakfast at their desk, with 46% as likely to choose a breakfast option for lunch or dinner. When asked who they’d most like to see delivering their Just Eat breakfast, nearly 40% of fans would like all of Westlife to raise them up, while 30% felt they’d have a better connection with Longford’s Love Island hopeful, Maura Higgins.

Commenting on the results of the survey and the expansion of the Just Eat breakfast menu Edel Kinane, Commercial Director at Just Eat Ireland said:

“Much like the spice bag, the breakfast roll is a cornerstone of our culinary culture, so we’re thrilled to welcome The Maxol Group to the Just Eat platform, giving our customers the chance to enjoy this tasty traditional treat delivered straight to their door.
“The expansion of our breakfast menu has added even more choice for customers and while the breakfast roll is sure to be a big hit, we’re very proud of the wide variety of both indulgent and healthy options, all available to those on the go. Whether it’s the morning after the night before, or just a convenient way to refuel ahead of a busy working day, Just Eat deliver – straight to your door.”


Bursting with flavour, customers in Dublin will be the first to enjoy this exciting new breakfast roll-out, with the full menu available for delivery to your home or office from 8am Monday – Sunday. Check out www.just-eat.ie and find out how you can start the day your way.

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