Just Eat Italy delivers over 700 “Piatti Sospesi” meals to communities in need
Just Eat Italy delivers over 700 donated meals to communities in need
As part of Ristorante Solidale, an ongoing Just Eat project to tackle food waste and food poverty in Italy, the Italian team joined up with 40 restaurants in Milan, Turin and Rome to provide an additional 700 meals to communities in need over the festive period.
The initiative saw participating restaurants add an extra meal, called “piatto sospesi” to their menus, costing between 3 and 5 euros. Customers were able to donate these meals to those in need by including an additional dish to their own orders.
Altogether, more than 300 meals were donated in Milan, with 200 each in Rome and Turin. These were then delivered by volunteers and Pony Zero to residential communities and homeless shelters on 19 and 20 December.
As part of the initiative, Just Eat also launched a digital campaign, encouraging customers to showcase the meals they donated through instagram. This helped the project reach over 700 dishes as customers were able to multiply the number of donated meals, simply by sharing photos of the dish they ordered, using the hashtag #unpiattosospesoconJustEat, and tagging @justeat_it.
Daniele Contini, Just Eat Italy’s Country Manager, added: “We are very pleased with the results of the Piatto Sospeso initiative this year. It doesn’t only show the awareness Italians have around solidarity and environmental issues, but also confirms the value projects like this bring to society. As part of the festive project, we were delighted to provide over 700 donated meals to communities in need.”
Ristorante Solidale was launched to reduce food waste in Italy and to help less fortunate communities and families with food donations. As part of this, Just Eat Italy works with restaurant partners in selected cities to donate dishes made from surplus food to those in need. The project is carried out in collaboration with Pony Zero and supported by Caritas. To read more about the project visit: ristorantesolidale.it