Just Eat UK launches multi-million pound campaign with showstopping one minute debut during The X Factor
Just Eat, a leading global marketplace for online food delivery, is launching the next phase of its Magical World of Just Eat communications platform, with a show stopping 60 second advert on Saturday 10th November.
Creative agency Karmarama has developed the epic blockbuster, which debuts during the Live Shows of The X Factor, sponsored by Just Eat this Saturday night.
Under the tagline Delivering for the Nation, the entertaining advert celebrates the service Just Eat offers to people across the nation, connecting them with their favourite meals from local independent takeaways and popular high street restaurants.
The concept features a live action tale to the soundtrack of Hot Stuff by Donna Summer, offering a magical snapshot of a typical Wednesday day (and night) of Just Eat’s passionate squad of airborne delivery drivers. The squad are on a mission, tirelessly flying through the skies from Edinburgh to Enfield and beyond delivering the nation’s favourite dishes, which are being conjured up by Just Eat’s magic makers - its 29,000 restaurant partners - in kitchens across the UK.
The script highlights Just Eat’s national scale with a humorous nod to those who are staying in to watch ‘episode 3’ to the Stevensons who are placing their weekly order, reinforcing the message that the Just Eat app is always on hand to serve all customers, whatever the occasion.
TV will lead the campaign with a 60” hero launch spot, supported by 30” and more DR-orientated 10” spots. Other activity will include radio, OOH, press and social, which will continue to spread Just Eat magic into the new year.
Ben Carter, UK Marketing Director at Just Eat said: “Our Magical World of Just Eat campaign is intended to showcase the scale of Just Eat as every day, every hour and every minute wherever you are in the country, we deliver the perfect meal to a customer's doorstep.’
"Nearly half of the population are yet to order food online so we want to not only entice new customers to experience the magic of Just Eat but also to encourage our existing customers to order on the app in more mealtime moments, considering us beyond their normal takeaway treat.”
Nik Studzinski, Chief Creative Officer said of the campaign “Just Eat is the UK’s largest food delivery service. And it felt like time to take a moment to honour that fact. To pay fitting tribute to the men and women, who day after day fly around the UK in all weather, with just one thing on their mind, bringing delicious food to the doorstep of hungry Brits. God bless them.”