Just Eat launches the The ‘Takeaway Twosie’
A new takeaway-inspired clothing range has been launched, as the world’s number one takeaway ordering service Just Eat finds that more Brits prefer staying in for sofa-based shenanigans rather than going out for a night on the tiles.
The ‘Takeaway Twosie’ is the first real shared-clothing garment, sporting one arm for each person and a joint middle leg, requiring the wearers to help each other to tuck into their takeaways – itself providing ample opportunity for hibernation horseplay. Out of the 2,000 Brits surveyed, over 60% of those who order on a Saturday night feel inclined to share their takeaway orders with others, making the ‘Takeaway Twosie’ the must have item for takeaway enthusiasts.
The culinary fashion innovation comes in three styles Italian Hot, Sumptuous Sushi and Nice N’ Ricey combo. Hand-made in Italy, the ‘Takeaway Twosie’ comes complete with two handy pockets, perfect for stashing that sneaky extra slice for later, plus a large shared pocket for cutlery and napkins, and multiple dip pockets.
All-new staying in habits
The new apparel is being trialed after Just Eat research reveals that in the run up to Christmas more than half of Brits (59%) are shunning nights out in favour of watching reality TV shows such as I’m A Celebrity Get Me Out Of Here and Strictly Come Dancing. The ‘Takeaway Twosie’ is being released to coincide with a mammoth weekend of takeaway ordering (beginning Friday 28th November) when Just Eat predicts more meals will be ordered online than ever before in the UK, which also follows Just Eat celebrating its 100 millionth UK order last Saturday.
Takeaway orders are predicted to peak before the festive party season starts with Brits choosing to hibernate in front of the box, watching prime time Saturday night television. I’m A Celebrity Get Me Out Of Here (20%) is the preferred choice of programming with almost 1 in 5 Brits opting to watch it with a takeaway over other popular shows such as The X Factor (19%) and Strictly Come Dancing (16%). The sofa proves to be the most popular chosen location in the house to eat takeaways with 6 out of 10 Brits preferring to lounge rather than sit at the dining table (27%).
Graham Corfield, Just Eat UK MD said:
“Our new ‘Takeaway Twosie’ is the perfect addition to the wardrobe of any fashionista who likes to tuck into a takeaway with their partner or best friend. Designed in the UK, hand-made in Italy, we think this garment is going to be a real hit for the Autumn / Winter fashion season.”
“We are expecting record sales this weekend as the UK hibernates before Christmas party season. With Brits tuning into popular TV programmes such as X Factor and Strictly Come Dancing, whilst tucking into their favourite takeaway dishes, the Takeaway Twosie is the perfect outfit to be sporting this weekend.”