Menulog hits milestone with 16,000th restaurant partner
Australian-founded food delivery service Menulog, part of Just Eat, a leading global hybrid marketplace for online food delivery, has today announced its 16,000th restaurant partner, as restaurants across the country join the network to take advantage of Menulog’s local experience and ability to provide profitable, sustainable growth for restaurant partners.
Menulog now serves an active customer base of almost three million across Australia and New Zealand and has been working with restaurants for the past 13 years, helping local businesses grow their online presence to complement their existing business offering, such as dine-in in restaurant or catering.
Consequently, last week Just Eat reported double digit order growth for Menulog in Q3 2019, thanks to the business's strong self-delivery marketplace and increasing momentum of the Menulog Delivery Service, which reached national coverage earlier this year. More than 7,000 restaurants have opted into the delivery service, which has in turn helped the Menulog network reach more than 87 percent of the addressable population (ABS, 2019).
Menulog Managing Director, Ben Carter, says the continued growth of its unique hybrid delivery model is fuelled by Menulog’s highly consultative approach to restaurant partnerships:
“Menulog’s heritage is working with restaurants with their own drivers, which has allowed us to gain more than a decade of experience in using online data and insight to help businesses optimise and tailor their offering to the local market.
"When we launched the Menulog Delivery Service in April 2018, we took this same hyper-local approach - providing a huge opportunity for restaurants without their own drivers to take advantage of Menulog’s unparallelled geographical coverage, while providing Australians an even greater choice of meals to order for any occasion.”
Menulog has seen tremendous growth for its Delivery Service in Australia, not only in central business district areas where logistics services have traditionally focussed, but in suburban and regional areas where restaurants can really benefit from Menulog’s hybrid offering. Many areas have seen strong increases in online orders since launch, with an average order increase for local restaurants of 105% since the launch of Delivery, and with 70 percent of online orders coming from customers outside of a restaurant’s own suburb.
Ben Carter added:
“No business is the same and as such, there is no one size fits all solution when it comes to an online ordering and delivery solution. We strongly believe an online ordering service should complement, and never replace, a restaurant’s existing business by providing the opportunity to reach new customers, tap into different meal occasions throughout the day and week and help to expand the business sustainably and profitably. ”