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Say cheese! Just eat launches cheesy Valentine’s gift exchange service

Valentines delivery driver Just Eat

Swap your unwanted romantic gifts for pizza

From giant cuddly teddy bears with ‘I Love You’ emblazoned on them to embarrassingly large heart-shaped balloons - Valentine’s day gifts are the undisputed height of cheesy.

While well-meaning lovebirds may think traditional presents are the route to their loved one’s heart, new research from Just Eat has revealed that cliched gifts can lead to unspoken disappointment, and in some cases resentment, between couples.

According to a poll of 2,000 UK adults by Just Eat, the leading global marketplace for online food delivery, almost a quarter (23%) of us would cringe if an oversized bouquet of flowers turned up to our place of work. 44% would be mortified by a grand romantic gesture such as being serenaded.

Other offending gifts include giant cookies with ‘I love you’ written on them, an album of love songs, and the classic red heart-shaped box of chocolates.

Luckily, receiving a cheesy gift isn’t something that the majority of us (84%) would see as a valid reason to end a relationship. Instead, we are too polite to say anything, preferring not to hurt our partner’s feelings.

To help recipients of cheesy gifts who have been suffering in silence, Just Eat has launched a ‘Cheesy for Cheesy’ exchange, giving Brits the chance to swap well-meaning but unwanted tokens of affection for what they really want: pizza.

According to Just Eat data, pizza is the number one dish enjoyed on the 14th of February. Last year, five pizzas were ordered every second between 7.00pm and 8.00pm as Brits turned to the Italian staple for a romantic Valentine’s night in.

To take advantage of the Just Eat Cheesy for Cheesy exchange - and save yourself a secret trip to the charity shop to dispose of gifts that don’t quite hit the mark - email cheeseforcheese@just-eat.co.uk on 14th February 2019. Include a picture of an eligible Valentine’s gift you’d like to exchange and Just Eat will arrange for it to be collected and swapped for a delicious cheesy pizza.

Graham Corfield, UK MD of Just Eat, said:

“Judging by the amount of pizza ordered on the 14th of February, it seems the only type of cheese Brits want on Valentine’s day is a slice of Quatro Fromaggio. Hopefully, our anonymous, guilt-free ‘Cheesy for Cheesy’ gift exchange service will spare Brits that awkward moment where they have to put on a brave face and false smile. Instead, they can tuck into a pizza of their choice and enjoy the Valentine’s night in they really want.“
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